The Power of Mailing Lists

Tuesday, September 22, 2009

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With more than twelve billion catalogs being mailed annually, it's little wonder that marketers are distributing mailing lists anywhere possible. In one particularly cruel move, the proprietors of a chocolate catalog purchased the mailing list of a weight-loss organization. Chocolate sales rose almost immediately, but the weight-loss group wised up and now keeps it clients names to itself.

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